Lyreco CE, SE

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Marketing Performance & Analytics Specialist

In this role you will be responsible for:
• Defining strategy and structure of paid ads within omnichannel environment in cooperation with marketing department (Product Managers, Marcom, Digital teams) and external agencies.
• Set up data-driven culture within Marketing department using data from different sources and tools with focus on customer experience and ROI.

Your key responsibilities will be:
• Creating strategy for paid ads through different platforms (Google, Facebook, LinkedIn, Seznam, ...)
• Managing, coordinating and optimizing paid ads for publishing by agency - in CASH Countries (CZ, AT, SK, HU)
• Managing assigned budget
• Ensure all relevant data is collected and necessary tracking is in place (Google Analytics, GTM, BI,...)
• Efficiently and accurately reviewing and summarizing sales, marketing and digital data:
• E-commerce (campaigns + web analytics)
•Product Categories
• Behavioral data
• Transactions
• Budgeting
• Market and competition, etc.
• Analyzing, reporting and interpreting of results (mainly in Excel and Data Studio) to support data-driven marketing decisions
• Providing recommendations on the most profitable campaigns, channels, products and services within omnichannel environment
• Identify market trends and monitor competitors to attract new and existing customers
• Active participation in other/dedicated key projects

Why join us?
you will have a good time with us
Our culture is very friendly and we like to spend time together, simply because we enjoy each other's company.
# sense of humour which connects us
While we are working on our tasks to achieve our goals, we love humour and it's a permanent part of our working life too.
# open communication
When things are going great, we praise each other and when they don't go so well, we talk about it, too. Our Managing Director has an "open door policy" and likes to hear feedback from the employees - he even actively asks for it!
# learning and development
We are continuously developing our employees (internally and externally) + we also support language skills development with financial allowances.
#.... and even some more pampering
(extra vacation days, gift vouchers, discounts on our product portfolio, talent academy, skiing trips, company breakfasts, lectures, etc.)
We will be pleased to tell you more about our benefits in person.

What do we require for this position?
• Advanced/Expert/Lover of MS Excel
• Experience with Dashboards and visualisation of data (Excel, Data Studio, BI tools)
• Experienced in designing questionnaires and implementing surveys to indentify and target audience
• Understanding of areas like: web analytics, search, customer journey analysis, A/B testing, conversion funnel, CRM analysis, e-mail metrics...
• Experienced with SQL queries is a plus

• Data enthusiastic/driven with strong analytical thinking
• Being able to brief agency and communicate effectiveness through data
• Eager to improve efficiency of existing tools, processes, tasks
• Being proactive, strategic and able to work independently and as a part of a team
• Open mindset and fast learner

• Education: Mathematics, Social Sciences, Statistics or Marketing
• Experience: at least 3 yrs
• Trade commerce/E-commerce background, ideally in B2B
• Fluent English in written and spoken

Basic wage component (gross) and other rewards:
From € 1600 (your salary will depend on the level of your experience, your skills and qualifications for this role - we will definitely discuss this topic with you during our interview).
There is also a variable part of the salary, which is dependent on company and personal target achievement.

Lyreco CE, SE

Sme jedným zo svetových lídrov v oblasti produktov pre kancelárie a pracoviská v Business to Business segmente. Hlavné sídlo našej spoločnosti je v Pezinku, odkiaľ zastrešujeme 4 krajiny: Slovensko, Českú republiku, Maďarsko a Rakúsko.
Lyreco CE,SE, Panholec 20, 902 01 Pezinok
ID:3956634Dátum zverejnenia:24.8.-=KONTAKT=-Lokalita:PezinokPozícia:Marketingový pracovník,Marketingový špecialistaSpoločnosť:Lyreco CE, SEPracovná ponuka je prevzatá z inej stránky alebo zdroja.Základná zložka mzdy (brutto):1 600 EUR/mesiac

Počet videní: 16
Ponúkaná mzda: 1600 EUR
Inzerent:Lyreco CE, SE [ ]
Zverejnené dňa:2020-08-24 (39 dní)
Zverejnené pre lokality:Slovensko Bratislavský kraj Pezinok
Pracovná ponuka nájdená za 0 milisekúnd.